Loveinstore

Below the line, advertising is referred to as BTL. It is a marketing strategy in which, as opposed to ATL advertising, products are promoted on a more personal level. BTL activities in retail include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free samples, exhibitions, and focused search engine marketing.

The physical storage of goods under the guardianship of a storekeeper or stock controller is the focus of store-keeping, a service function. Items kept in storage could be stock or stores. The term “stores” is typically used to describe unfinished goods or raw materials and the area where they are kept.

Time has changed, and with it, the way people traded has also changed. Looking into our past, the only form of commerce was the barter system. Back then, people exchanged goods without carrying out a monetary transaction. However, today's changes have taken us to another world.

Aditya Goel is the Co-Founder of Love in Store & Account Mein, two of India’s leading B2B services businesses set up in the year 2017.

When selling more products and tapping an unreached audience, you might try different ways to make your product visible. Well, one such way is known as Brand merchandising.

If you are a marketing professional or student and need to become more familiar with the most recent marketing jargon, you risk missing out on opportunities. Above the line (ATL) and Below the line (BTL) are examples of such terms. Since I also teach marketing at Westford University College, I frequently get inquiries from my students about ATL and BTL advertising.

Brands need help to stand out in the fiercely competitive market from the consumers who are becoming less and less interested in them.

According to research, understanding brand health begins with understanding the connection between consumer engagement and value to the brand. It demonstrates that for nearly all brands, leadership is attained by securing emotional commitment (adorers) from a small percentage of the brand community, the high-value consumers (HVCs).

Love In Store one of the fastest-growing B2B Services companies in India. providing Managed Services (BAs, ISPs & Merchandisers in MT & GT Channels), Direct Payment Disbursals, and Ecommerce Channel Management.

Here is our second video on knowledge series - #D2Cgoes offline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.

Love in Store launches its new knowledge series #D2CgoesOffline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.

The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable.

Every seller's nightmare is a customer or account record error resulting in a problematic data mismatch or error. The stakes are even higher for big businesses with lots of records because several people with the same name might work there.

Technology is increasingly incorporated into our daily lives as it develops. There are now fewer distinctions between our online and offline activities. Marketers, salespeople, and customer service agents must adapt as people's behaviors change.

Onboarding is a fantastic chance for employers to win over the hearts and minds of new hires. Experts advise not wasting it.

Are you a retailer? Do you often think about improving your retail business and attracting more customers? Heard about mobile apps for retail but need to figure out what business benefits they bring?

Have you ever faced problems planning your store and inventory in a way that sells? Well, one thing you might miss is the merchandise planning process.

General trade is prominent in several industries and is one of the most famous and influential trade channels. Kirana or traditional stores account for 30% of all global sales. The highest reach of approximately is this trade channel. 

Retail merchandising is valuable to sellers and consumers to sell better and purchase. When consumers want to buy a product, they do not think about the experience but the product they want to purchase.

Beauty advisors work directly with customers to market and sell products across the industry. If you love cosmetics, sales, marketing, creativity, and beauty products, you might be interested in a career as a beauty consultant.